LOMA begain in 1990 with a vision by founder David Hanen whose intent was to develop a naturally-based haircare line for the spa and salon industry.

David's background as a practicing hairdresser for more than 28 years was invaluable to the success of LOMA. From understanding the needs of hairdressers to those of consumers, David's vision of a "Healing and Nourishing" line was developed.

LOMA is the industry leader to utilize the purest, most active form of Aloe Vera Gel as the product base. The use of aromatherapy-based oils rather than synthetic fragrances truly sets LOMA apart. It smells good enough to eat!

From the beginning the focus has been on using the highest quality of naturally derived raw materials and the most advanced technology to formulate this superior and unique line of haircare products. No animal testing.

Unlike other manufacturers, LOMA manufactures 100% of their own products. Beginning with the development and formulation of the product and ending with the sale. This control allows LOMA to ensure only the finest quality of ingredients are being used and the highest level of integrity in all phases.

LOMA's uniqueness is why. What makes LOMA unique is the belief that it's not just about style, but healthier, stronger, shinier hair instantly. LOMA has designed a line of hair care products with naturally fantastic aromas that embrace this belief. How did we achieve this? By using cutting edge technology developed and created by LOMA's team of world class chemists over the last 17 years.

LOMA's Continuous Repairative System conditions the hair from the inside out, continuously leaving the hair healthier and stronger until the next use for maximum results. This advanced approach incorporates time-released technology, proteins driven by alpha hydroxy for very specific applications, and botanical extracts for moisture. This system is Aloe Vera Gel-based to soothe and mend the skin, scalp and hair. LOMA is the industry leader to use the purest, most active form of Aloe Vera.

Hydro-Creatine, a natural amino acid with the smallest molecular weight available brings the future of superior hair care to the present. This next level of strengthening, rebuilding, hydrating and protecting the hair is the most innovative breakthrough in hair reconstruction in decades.

Color Keeper Complex™ technology invented and used only by LOMA will dramatically improve all your chemical services, and give your clients consistently better results. This innovative Anti-Fade Technology is guaranteed to keep blondes brighter, help color last longer, and prevent re-oxidation.

With Hydro-Creatine as the foundation of the Color Keeper Complex ™ and the unique combination of seventeen other specifically chosen active ingredients, no other color retention system comes close!