The best of nature combined with cutting edge technology is what makes LOMA a "Healing and Nourishing" line.

LOMA uses over 30% active Aloe Vera in our products (except in our sprays and some styling products) because Aloe Vera provides healing, soothing, and nourishing benefits to the scalp and skin. The blend we use is certified by the International Aloe Science Council for content and purity. It stimulates an immune response, has anti-inflammatory properties, promotes healing, and also protects the skin from UVB radiation.

LOMA is the industry leader in the use of time-released botanical extracts. The specially treated botanicals in each LOMA product continually release their nourishing and conditioning properties until your next use.

Yes! The LOMA Pearatin product line with Color Keeper Complex ™ is the answer! Color Keeper Complex ™ is a unique combination of seventeen (17) active ingredients in an Aloe Vera Gel base that provides the most hydrating and reconstructing properties to any type of colored, bleached, tinted, foiled, high lift, or other chemically-treated hair.

No other color retention system comes close. LOMA is the first and only manufacturer on the North American Continent to use Hydro-Creatine as the foundation for their color retention system. Hydro-Creatine is 35% more effective at hydrating and reconstructing the hair than human hair protein, and is absolutely the most effective ingredient for rebuilding bleached hair.

Other manufacturers may claim that they have the first and only hair care line that offers longer lasting color -- this simply is not true. 99% of their marketing claims are made on .1% of ingredients.

Yes! LOMA has been manufacturing sulfate-free cleansing hair care products for more than fifteen years. LOMA was among the first manufacturers to recognize how sulfates strip color treated hair and in general, how damaging sulfates are to the hair.

However, that is only half of the story. There are sulfates that are in fact very moisturizing. One of these, Behentirmonium Methosfulfate, is a "good" conditioning and reconstructing agent, and can be found in many conditioners and reconstructors.

So when other manufacturers claim to be "sulfate-free' -- check the label.

Yes! All LOMA hair care products are guaranteed. Our Color Keeper Complex ™ - our Anti-Fade Technology -is guaranteed to keep blondes brighter and help color last longer.